Active investment in superior R&D organizations
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Annual R&D investment Ratio
12%
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R&D personnel
33%
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Intellectual property rights
443Cases
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Domestic and international certifications
244
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Plan
· Understanding market demands by operation
of specialized organization· Planning new products reflecting industry opinion leaders,
VOC, and trends -
R&D
· Investing over 12.2% of sales in R&D
· Patent: Total of 280 applications
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Manufacturing/Production
· Direct manufacturing and production of
flagship product lines· Implementation of ERP (SAP) system
(for production and inventory efficiency) -
Marketing
· Establish global marketing strategies including domestic
· Promote sales performance through product promotion
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Sale
· Building a global sales network (in 60 countries)
· Establishing 2 overseas subsidiaries (Japan & Australia)
· Pioneering emerging markets: India, Vietnam,
Central and South America -
Customer Service
· Deploying dedicated personnel for each country
· Implementing CSM (Global Service Messenger)
for smooth communication with customers· Utilizing QR codes for device history management
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Medical
Medical Institution
· Own Jasmine Center of Affiliated Medical Institutions